688 Million Reasons to Buy Local

My favorite statistic from the Buy Local movement is that 75% more money stays in the local economy when you buy local. It makes sense, a dollar spent at Bard, Tandem, Yordprom or any other locally owned coffee shop will only travel as far as the owner’s pocket whereas a dollar spent at Starbucks travels across the country to corporate headquarters, where it is then dispersed among employees and ultimately shareholders.

Portland is many things, including a robust tourist town. In 2015, 5.5 million people visited Portland, creating an economic impact of $688 million dollars. Portland is also a town with an award-winning food culture. The reality is that a tiny town of 66,000 people can’t support Portland’s restaurants. We need the tourists. People travel for a variety of reasons, but one thing that unites all travelers in the desire for a unique experience. From a sampling of oysters at Eventide to the thrill of getting your picture taken with Mickey Mouse and everything in between, experiences create memories.

The Maine Office of Tourism has done a wonderful job of identifying the profiles of the most common visitors to Maine and has focused their marketing efforts on the three largest groups: balanced achievers, genuine originals, and social sophisticates. All come to Maine seeking experiences that support their values and desires.  Genuine originals value outdoor recreation, social sophisticates value excellent accommodations and balanced achievers value checking things off their bucket lists. Yet among these three distinct groups of travelers, the one thing that unites them is their desire to connect with what is local and unique. If you ask people what their most poignant vacation memories, I doubt many will say the awesome Baby GAP store

We are fortunate to live in an amazing place, with great natural beauty, an abundance of locally sourced food, and a strong and friendly community. Where you buy your morning coffee goes beyond feeling good, it helps sustain the unique community that draws the tourists who in turn bring $688 million dollars a year to Portland. This is money that among other things, allows our food and beer scene to thrive and attracts the wonderful mix of people of diverse, skills, races, and beliefs who have lived and traveled all over the world and yet choose to make Portland their home.